“… imaging is the number one-heard thing on a station, after music and jocks. Imaging is your prime branding and audio identification element on the radio station.” Jason Garte, Mix Radio Imaging
It all started like an accident really. Some would say Divine Providence.
I had just been employed at a radio station which did not have a production studio. I had a bit of audio production skills I had picked up from my recording artiste days. I was familiar with Cubase and Cool Edit, which were audio software packages used in my recordings.
Prior to getting work in radio, with the help of my crew, Premium Beatz, I had crafted some sung jingles for some of the familiar DJs I ended up working with and used them as sort of barter trade for airplay. It worked!
READ ALSO: Radio Jingles And Id’s
Na so I save up money, buy laptop which cost me about #42,000.00 (in Naira). Infact, it was discounted because it turned out that the shop keeper was a fan! I got my music Producer Homie, David to install every available audio recording software, Cubase, Cool Edit and SoundForge.
I had seen a table mic being used by the news reporters for their post production narrations. I asked how much it cost. #2,000.00 (in Naira). I got myself 1.
Then I started ripping CDs into my PC. The station had no Music Library, So Djs found music themselves having to risk playing curse filled songs on air. I found a way to censor, using SoundForge to reverse points on a track where curse words were uttered. Hardwork!
Then I had other ideas. I love cartoons and I think Voice-Actors in the field of Animation are underappreciated! Anyway, I found a way to connect my TV to my PC via AV cables and would record long hours of animation and music videos in audio.
READ ALSO: Home Studio Setup And Demo Recording Tips
I would then spend time, extracting bit parts and effects from the cartoons I could use in creating awesome imaging. At the time I didn’t even know what I was doing. But it felt creative and I was having fun.
Then came the time I conscripted my then girlfriend to do a collabo rap jingle for the station, spitting original verses over Kanye West’s Classic (which i chopped, screwed, and looped)!
This was the outcome!
CLASSIC (102.3 IS…) – DLC feat. D’ MC
It turned out to be a favourite among station fans and some of my senior colleagues.
Then I got introduced to Adobe Audition 1.5 (what Cool Edit Pro had evolved into), which I had observed some of my senior colleagues used in crafting cost effective jingles for cash strapped clients in their cars!
My love for Audition grew as I discovered various ways to create awesome audio up till this day.
So, here I am now with my own start-up, crafting custom jingle packages for Radio Stations and DJs while also providing Voice-Overs and Audio Production for multi-media purposes!
Check out my CREATIVE AUDIO page!!!
Moral of all this, Find your creative niche, no matter how defiant the circumstances.
Dare to dream, dare to achieve.
You can also join the Public Group on Facebook and get insights from active Radio Imaging and Production Heads from around the World.