5 RULES OF RADIO PRESENTATION – John Ryan

“Tell the truth, and never be boring.” 
– John Ryan

John Ryan is a British Broadcaster with Radio Manchester.

These are his thoughts on Radio Presentation…

Rule 1 – Be the authentic you. People who are the same in real life as on the air make the best presenters. Don’t use unnatural words or phrases you wouldn’t say in everyday life, and never laugh unless you mean it.

Rule 2 – Talk to one person. Radio is an intimate medium, best when aimed at an individual. Pluralising (“Hi, listeners”) breaks the bond between presenter and listener – use “you” as much as possible instead.

Rule 3 – Feel the length. A great link might be 4 seconds or 40 minutes. Trust your producer, as they might be a better judge of when it’s time to stop. If you’re a solo broadcaster, listen to your own show. If you find your links too long, then they’ll definitely bore the listener!

Rule 4 – Respect the music. Talking over the beginning or end of a song is like vandalising a piece of art. The only exception is with songs that fade out, but never start talking till the song has at least reached the chorus after the middle 8.

Rule 5 – Life is prep. Keep a notepad or phone with you at all times. Read a magazine or watch a show you’ve never tried before – it will give you new ideas. Over-preparing can be as bad as under-preparing; remember that radio is an art form, not a science.

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